ESPN will host its 12th annual Super Bowl event, ESPN The Party, on Friday, Feb. 5, in San Francisco. In conjunction with the release of ESPN The Magazine’s Super Bowl issue, the event will feature a special live performance by multi-platinum selling GRAMMY-nominated singer/songwriter Nick Jonas, along with music by D-Nice. ESPN will take over the Festival Pavilion in Fort Mason, which in 1941 was home to over a million military men and women as they boarded ships to sail the Pacific to begin Hawaiian relief efforts after the attack on Pearl Harbor.
In an effort to honor its history, this year’s signature Super Bowl event experience will highlight areas Fort Mason was known for – a vintage nautical design including dock pylons, oversized fishing cages with pulleys, and more than 5,000 feet of nautical rope and oversized props. Custom chandeliers made from Edison bulbs, lanterns and candle light, will also help set the thematic tone.
The invite-only event will also feature creative and interactive activations from sponsors: Coors Light, Dunkin’ Donuts, EXPRESS, HBO’s “Vinyl”, KFC, Ketel One Vodka, King’s Hawaiian, Krave Jerky, and Mercedes-Benz and partner Fiji Water.
Guests will enjoy a night filled with music, surprises and experiences. This includes enjoying custom beverages from Ketel One Vodka and sipping on Coors Light; hot coffee, hot chocolate and donuts from Dunkin’ Donuts; checking out new rides and unique photo ops from Mercedes-Benz; and traveling back in time to a 70’s themed lounge replicating the look & feel of HBO’s new original series, “Vinyl,” while enjoying samples of KFC’s new “Nashville Hot” chicken, King’s Hawaiian sliders, and Krave Jerky.
And right off of the red carpet is the EXPRESS Interview Lounge where celebrity co-hosts Will Reeve of ESPN’s SportsCenter and a surprise guest will interview talent for distribution on ESPN.com and EXPRESS owned channels. Inside the event, EXPRESS will be screen-printing exclusive, limited-edition ESPN The Party graphic T-shirts.
Guests can follow the action via social channels using #ESPNTHEPARTY to chat with fans as well as athletes, celebrities, brands, and VIPs in the house.