The world is abuzz with phrases like rising sea levels, renewable resources, and environmental footprint, and even the most pro-industrialization skeptics have been forced to acknowledge that something needs to be done about the increasingly significant impact human civilization has on our beloved planet Earth. Making changes, of course, is easier said than done.
Going green needn’t be the burden it is often made out to be. In fact, if done well, it can benefit your bottom line just as much as your conscience. What follows are three simple, practical packaging suggestions to benefit your business.
Thin is in, even where food packaging is concerned. Decreasing the physical bulk of your packaging (e.g., using thinner containers, lighter bottles, etc.) both decreases material expenses and helps conserve resources. Even better, customers are likely to approve of such a change and value your business more as a result. They may even subconsciously be drawn by the more svelte figure of such packaging. The idea that “you are what you eat” makes the thinner image attractive to health-conscious customers.
Again, this is a strategy that can reduce expenses as well as help save the Earth. There is also a significant advertising potential here, believe it or not. Consider a reusable thermos, for example. Providing a quality mug with a sharp design featuring the company name or logo is essentially the same as having your customers carry around a miniature advertisement as they sip away at a delicious latte on their morning commute. Having a physical reminder of your business reminds customers to come back again and again. If done right, this strategy could earn you a pack of loyal regulars. You might even consider offering a small discount for customers with one of your business’s reusable containers in hand.
It sounds a bit futuristic, but using antimicrobial compounds in the food packaging industry is actually not a new idea. According to a study from the late 1990s, the use of lysozyme and nisin, two proteins that combat a type of bacteria called gram-negative bacteria, can be a highly effective way to improve food safety and postpone expiration dates, which, of course, decreases your resource usage. These proteins are considered food grade, so they are perfectly safe, and they can be incorporated right into the biodegradable packaging itself.
Sustainable, eco-friendly business practices are becoming the new norm. In fact, younger customers often even expect a commitment to going green and will consider taking their business elsewhere if a company doesn’t make an effort to implement environmentally responsible changes. Therefore, going green is increasingly worth the money. Current market trends, as well as the strategies above, almost guarantee that switching to environmentally friendly packaging methods will lead to greater overall profits and more satisfied customers.
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