Shoes up for bid on eBay with all proceeds going to non-profits Soles4Souls

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Virgin America, a company who seems to be everywhere, has formed a partnership with brand agency Eleven Inc. to create a science fiction inspired, one-of-a-kind shoe called the Virgin America First Class Shoe. Appealing to the individual who must possess what others do not, and to create a buzz around a cause, only one pair is available at the moment, and you may bid for it on eBay until October 23. At the time of publishing, the bid had reached US $7,900.00. The proceed of the sales will go to Soles4Souls, a non-profit organization that works to give shoes and clothing to those in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. The shoes with its slightly nerdy, hi-tech comfort may not be the most elegant wear but are a show stopper. Virgin America has no plan for mass production at the moment.  The Virgin America First Class Shoe features:

  •  Hand-crafted in Milan, Italy.
  • High-quality Italian white leather in white.
  • Stainless steel seat buckle accent.
  • Mood lighting.
  • Video display.
  • Rechargeable battery with up to 3 hours of battery life.
  • USB phone charger.
  •  WiFi enabled hotspot (data plan not included)
  •  Embossed Virgin America logo.

And the shoe will be shipped to the winner of the bid in a custom plexiglass protective display case with LED lighting.

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