Virgin America, a company who seems to be everywhere, has formed a partnership with brand agency Eleven Inc. to create a science fiction inspired, one-of-a-kind shoe called the Virgin America First Class Shoe. Appealing to the individual who must possess what others do not, and to create a buzz around a cause, only one pair is available at the moment, and you may bid for it on eBay until October 23. At the time of publishing, the bid had reached US $7,900.00. The proceed of the sales will go to Soles4Souls, a non-profit organization that works to give shoes and clothing to those in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. The shoes with its slightly nerdy, hi-tech comfort may not be the most elegant wear but are a show stopper. Virgin America has no plan for mass production at the moment. The Virgin America First Class Shoe features:
- Hand-crafted in Milan, Italy.
- High-quality Italian white leather in white.
- Stainless steel seat buckle accent.
- Mood lighting.
- Video display.
- Rechargeable battery with up to 3 hours of battery life.
- USB phone charger.
- WiFi enabled hotspot (data plan not included)
- Embossed Virgin America logo.
And the shoe will be shipped to the winner of the bid in a custom plexiglass protective display case with LED lighting.
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Virgin America First Class Shoe