The following suggestions are easy to apply and can be implemented rapidly and when consistent in their applications will result in enhancing search engines positioning.
7 SEO Mistakes to Ruin Your Ranking Potential
Successfully ranking a website in the search engines is a complicated business. There are plenty of ducks you need to get in a row, and not everyone agrees on precisely what’s involved. However, there are some clear-cut mistakes that will always cause problems and potentially ruin your ranking potential. Here’s what you need to avoid when putting together your SEO strategy.
Overreliance on Content
“Content is King” is a well-worn mantra in digital marketing. However, it’s not enough to rely simply on awesome content to power your way up the rankings. The Google gods may advise you to just focus on publishing great material and await your rightful rewards, but in the real world, this isn’t anywhere near enough: you need to be highly proactive in other areas to back up your content efforts.
Not Actively Building Links
In an ideal world, awesome content attracts natural links by the truckload, but in any reasonably competitive industry, these organic links won’t be enough to secure top rankings. If you’re not actively seeking out linking opportunities, you can bet your competitors are, and they’ll be rising above you as a result.
Not Linking Out
There are many reasons why website owners are reluctant to link out to third-party sites. Some worry that they’ll be promoting their competition, while others are concerned about leaking away precious ranking power. However, most genuinely useful sites link out to others – it’s called the web after all – and if you want search engines to treat your site with proper respect, you need to mimic that natural behavior.
Poor Internal Linking
If you have anything but the smallest of sites, some pages are always going to be more commercially important than others. These need to be given greater prominence by being heavily linked to from other internal pages, while directing less power toward your less important pages. Trusting in the search engines to assign the correct weight to your favored pages is asking for trouble.
Underestimating On-Page Factors
Ranking today may be dominated by links and user behavior analysis, but a page’s content still counts for establishing relevance to a query. While it may no longer be possible to power up the rankings by manipulating on-page factors, it’s a serious mistake to ignore the importance of well-structured content. It takes little effort to create clean page code using key phrases in headings, bold text, and so on, and neglecting to do so could pull the rug out from under your ranking efforts. If strong linking supplies ranking power, it’s on-page factors which decide how that power is directed.
Overlooking Technical Aspects
Technical SEO isn’t hugely exciting, but it’s an essential foundation for success. If your site is full of broken links, duplicate content, sluggish script calls, and other annoyances, the search engines will judge it likely to present a poor user experience and will demote your site accordingly.
Lastly, there’s no quick route to success – at least, no sustainable one. If a tactic seems too good to be true, it probably is. Buying fake reviews, artificially generating links with abandon, paying for follows and shares – all of these may or may not work in the short term, but certainly won’t provide a stable platform for long-term success.
The days of fooling the engines are over. You can’t fake quality on a website; you need to provide it in reality, while gently letting the engines know what your site is about. This means marrying solid SEO with great content and a smooth user experience as well as avoiding these commonly fatal optimization mistakes.
Mandal opened his practice over five years ago and is well-versed in Search Engine Optimization (SEO), Analytical skills, IT and marketing strategy, and web design. He has a Master of Business Administration (M.B.A., 2018) focused on Entrepreneurship & Marketing from Babson College – Franklin W. Olin Graduate School of Business. He is the right guy to turn to for SEO and entrepreneurship needs.
Sanjit Mandal, CEO of California SEO Pros opened his practice over five years ago and is well-versed in Search Engine Optimization (SEO), Analytical skills, IT and marketing strategy, and web design. He has a Master of Business Administration (M.B.A., 2018) focused in Entrepreneurship & Marketing from Babson College – Franklin W. Olin Graduate School of Business. He is the right guy to turn to for SEO and entrepreneurship needs.
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